Best SEO Tools

Starting off in the SEO world can be bewildering for many, especially with the amount of information out there from the next SEO “guru” or “expert”.

Everyone needs a helping hand now again, So that’s why we’ve put together this easy to navigate list on some of the best, most productive, and free SEO tools, so carry on reading to find out more, and see if the world of SEO is for you!



“Ahrefs builds online SEO tools and creates free learning materials that help millions of website owners around the globe to get more traffic from search engines.

For over 10 years now, Ahrefs has been crawling the web, storing and processing petabytes of data and fine-tuning a simple, intuitive user interface. It’s now widely regarded as both a must-have for top marketing professionals and a trusted friend to small business owners.

Ahrefs tools and features cover most essential SEO needs like competitor research, keyword research, site auditing, rank tracking and much, much more.

The company was founded in 2010 by Dmitry Gerasimenko and is headquartered in Singapore.”.

Google Keyword Planner

“Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.

Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalise and launch your campaign”.

Local Viking

Local Viking

“We’ve managed, optimized and ranked thousands of Google My Business listings in our own digital agencies and quickly realized the software solutions on the market were overpriced and underwhelming.

In 2017 we started building Local Viking to handle all our GMB posting needs and it wasn’t long before we had integrated GMB reviews, photos, attribute editing & more. Now, Local Viking is one of the most popular GMB software management platforms on the market and we manage over 50,000 listings globally.

View Google My Business property insights from all of your Google Accounts directly from your Local Viking dashboard. Quickly and easily edit location data across your account(s). Create any GMB post type via your dashboard, or bulk upload posts via CSV”.



“We love making your job easier. Mailshake helps people have more conversations, qualify more leads, and close more deals than ever before.

If not managed effectively, email outreach can take a lot of time out of your day. Mailshake takes the headaches out of cold email outreach, and gives you the tools, templates, and automation you need to start seeing more ROI from your efforts”.

  • Send personalized cold emails at scale
  • Engage with prospects via phone and social media
  • All in one sequence, on one dashboard.


“Optimise your content for organic search based on factors that are helping your competitors to rank, with real-time analysis factors and recommendations.

Track where you rank for your high priority keywords based on location and device type, and get the metrics that matter, such as position, search volume, and search traffic.

Analyse the search results for your target keyword and understand what your competitors are doing to rank, so that you can outrank them.

Conduct topical research based on timeframe and location to help you select the right niche and understand your sector, and gain insights into topical interest around the world and trend data, as well as topically related queries, terms, and questions.

Join Acadia Insiders, a members-only Facebook community, and one of the fastest growing online communities of marketers and SEOs”.

Screaming Frog

Screaming Frog

“The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking every page would be extremely labour intensive, and where you can easily miss a redirect, meta refresh or duplicate page issue. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.

The SEO Spider allows you to export key onsite SEO elements (URL, page title, meta description, headings etc) to a spread sheet, so it can easily be used as a base for SEO recommendations. Check our out demo video above.

The ‘lite’ version of the tool is free to download and use. However, this version is restricted to crawling up to 500 URLs in a single crawl and it does not give you full access to the configuration, saving of crawls, or advanced features such as JavaScript rendering, custom extraction, Google Analytics integration and much more. You can crawl 500 URLs from the same website, or as many websites as you like, as many times as you like, though!”


“Streak was born out of the frustration of constantly switching between our inbox (where we do our work) and external systems. Our goal is to make it simple to manage your everyday processes so you can close more deals, resolve more support tickets, and get things done.

Automatically capture data from your contacts and emails. Get notified as things progress through your pipeline by never forgetting a follow-up with tasks and reminders.

Work where you’re comfortable — inside your inbox! Built directly inside of Gmail for desktop and mobile, with G Suite integrations (Sheets, Chat, Drive, and more) to help you access and gather your data quickly.

Automatically share emails, notes, and call logs with your team so you can pick up where they left off. Access pipeline data alongside your emails and from your pocket so you always have the context you need.”